As the pace of technological evolution accelerates, so the market changes – the underpinning dynamics that shape the relationship between the offer and the demand of goods reaching levels of unprecedented complexity.

3oMC is the digital service of ‘3o – Triple O Marketing & Communication’, the company I founded to provide made-to-measure marketing and communication solutions to small and medium-sized businesses. The blog aims to:

  1. Inform businesses, professionals and marketers on some of the critical challenges and issues that marketing industry faces.
  2. Offer thoughts, interpretations and insights into the processes shaping today’s economic, social and political environment.

Antonio Desiderio

Owner and Founder at 3o – Triple O Marketing & Communication